strategies for business to survive in pandemic situation
Survival strategies for businesses during COVID-19 lockdown
The
Covid-19 slump followed by social distancing and a nationwide lockdown,
businesses are experiencing major impacts no matter how established they are
and are having to re-look at how they manage and operate their business
including re-visitation of their business plan.
It has become challenging for most businesses to
keep their financial wheels turning during the lockdown period due to less
revenue churn and the general uncertainty in the global financial environment.
Unfortunately, the impact on startups or small
businesses can be way more brutal as they have scarcer cash reserves and a
smaller margin for managing sudden slumps. The ripple effect of this shutdown
will have a key impact on India’s economy, as all business sectors get affected
resulting in low revenue generation due to an eventual halt/slump on the sale
of products and/or services. It is expected that India’s growth rate in for year 20-21
will be down to 2% from a range of 4.7%-5.2% as was predicted.
So, during such testing times, startup
entrepreneurs will have to adapt to a new set of rules and be mindful of the
following aspects to alleviate risks and to survive the slowdown caused by the
impact of COVID19.
During this contagion, it is of utmost
importance for businesses to conduct a proper assessment of their fixed and
variable expenses as well as the actual revenues. This assessment will give a
clear picture of where a company stands financially and help the entrepreneurs
in planning ahead in the current disconcerted market. This strategy can be
implemented even when the pandemic effect settles.
Plan policies for next 3 months/ 9 months/ 18 months
Since, it is difficult to gauge how long this epidemic will last, it is important to be prepared for all scenarios. If we consider it as a 3-month problem, an instant halt on variable expenditures like hiring, marketing, travel, etc. can help. However, if the crisis continues for 9 months to a year, entrepreneurs will have to reconfigure their business strategy to reduce the variable expenses, renegotiate fixed expenses.
·
Communicate
transparently with your customers
·
Maintaining
healthy relationship with contracted parties
·
Managing employees & related optimization
·
Keep Your Team Engaged
· Communication to stakeholders
In
these difficult times it is important to stand united and help one another in
whatever way we can. Stay safe and stay healthy. Please remember that some of
the best initiatives are built in trying times. Like all difficult situations,
this too shall pass!

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