Strategies for Artists During COVID-19

 

Keep your art business strong with an updated Instagram strategy. 

It can feel weird to post something that is unrelated to COVID-19 or, more currently, social injustice right now. But, this doesn't mean you have to completely stop sharing parts of your work and it doesn't mean you should go silent. Consider changing up your usual social media posts to address issues and share resources and posts. 

Adjust your messaging, but don't go silent

Create a virtual studio tour with Instagram Live

While you may not be able to bring people into your studio for in-person tours, you can use the Instagram Live feature to create virtual tour experiences for your fans.

The silver lining to virtual tours? You will be able to reach more people. You can also directly engage viewers and answer their live questions in real-time.

Before getting started, you will want to make sure you are set up to get the most out of your virtual tour. Zoom in on artworks to show details that a viewer would have to get up close to see. Show the works from different angles. Don't walk too fast or move the camera too quickly. Add dimensionality by describing not only what an artwork looks like but what it feels like to create or feels like as you handle it as a finished product. 

Consider contributing a portion of your art sales to support a cause

These last few months have been challenging, to say the least.

Art brings us creativity, self-expression, and community. But it also has the ability to uplift one another and support others. If you are looking for ways to personally take action or contribute to a cause that you are passionate about, consider a special sale, raffle, or auction that you can contribute a portion or all of the proceeds to the organization of your choice. 

Create mini-collections of smaller works with lower price ranges

Your viewers and clients want to support you and are empathetic about how work has changed as a result of COVID-19. One way to take into consideration the possibility of artworks. 

You can even brand these smaller collections as explorations or as COVID-19 quarantine-inspired works. The novelty of the strange situation we are all in may help you to market and create commonality—we have all been affected by COVID-19. Additionally, by branding this collection as such, it is viewed as an outlier to your normal pricing and won't change your hard-earned pricing structure. 

Leverage hashtags and join the conversation

You can continue to make creative content to engage your Instagram followers during COVID-19. 

You're probably already used to using hashtags on your Instagram posts, but your usual hashtags might not be the best options right now. Instead, look through the trending hashtags related to coronavirus and current events. You can combine your personal brand hashtags with cause-based or trending hashtags to get your work in front of a wider audience. But, make sure that they are still relevant to art and the art world so that you are getting your message to the right people. 

 

 

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