Beauty Trends to Look Forward to in 2021

According to all the top Beauty Blog, it is predicted that 2021 will bring revolution in the beauty industry.

key beauty trends that we believe are going to have a major impact on the beauty and personal care industry in Asia-Pacific in 2021

   Derma beauty:-

Derma cosmetics, or cosmeceuticals, is continuing to gain prominence in APAC and becoming a key segment for retailers such as Watsons.

Watsons carries several leading derma skin care brands such as La Roche Posay, Vichy and Curél, it also has its own in-house derma brand, Skin Advanced.

“Derma cosmetics will continue to play a key role in the skin category at a double-digit year-on-year growth over the past few years and they are not showing any signs of slowing down,”​ said Susanna Yuen, head of exclusive brands, health & beauty Asia and Eastern Europe.

Yuen highlighted that derma cosmetic products had the potential to appeal to a wide demographic. In fact, Watsons has observed demand coming from more than one demographic.

   Clean beauty:-

After countless reports and speculation, Japanese cosmetics giant Shiseido announced in October 2019 that it was buying Drunk Elephant for $845m in one of the biggest acquisition stories of the year.

Shiseido’s decision to invest in brand marked its confidence in the growth of the clean category. In particular, it sees huge potential in China where it has observed “high acceptance”​ of the clean beauty movement.

In Singapore, bespoke ‘clean++’ skin care company Yours raised $3.5m in funding to scale and expand its business.

“The pace of innovation has always been fast in Asia’s beauty industry. Beauty consumers here are quick to try new formulations and ingredients, but always with one goal – effectiveness,” said​ CEO and co-founder Navneet Kaur.

   Asian-centric ingredients:-

In the era of inclusivity, Asian consumers increasingly want a voice in the products they consume. This has given a rise to more Asian ingredients in cosmetics.

“I believe that the biggest driver of this trend is rise of the new Asian middle class, who are eager to make their presence felt in the world,” ​said founder of Rooki Beauty, Hayley Teo.

She elaborated that while Asian consumers were “hungry for consumption”, ​they want products that resonate with them as well.

“Since food is a big part of the cultural fabric in Asia, it’s natural that Asian-centric ingredients have started to make an appearance in skin care too.”